Ritzer, G. and Stillman, T. (2001), ‘The Modern Las Vegas Casino-Hotel: The paradigmatic new means of consumption’, M@n@gement, 4 (3): 83-99.
The new means of consumption emerged with the consumer boom after
the end of WWII. (Ritzer. 2001). How dot he means of consumption control the consumer, by saying that there are two main means rationalisation and enchantment we follow the Werbian theory, By saying this we follow the ideas that these routes lead people to find the most efficient path to the end they are seeking. The means of consumption are controlled in a way that allows consumers to consume more than they intended for example jeans are located in the back of the shop so that the customers who want to buy them have to navigate around the shop and are more likely to purchase other items as well.
Simulations allow rationalised setting to become re-enchanted and more popular to the consumer. The visitors to Las Vegas in order to maximise consumption require both re-enchantment and spectacles through simulation. Each of these factors rely on each other and visitors to Las Vegas casinos require spectacles and reenchantment and one way of providing them is through elaborate simulations. In order for customers of Las Vegas to be thoroughly serviced they much have both re-enchantment and spectacle.
Implosion: Implosion refers to the erosion of boundaries between two seemingly distant aspects. These boundaries disappear and we see them merge and become available anywhere at any time. For example the butcher, baker and pharmacy they were once separate and now are available all together at anytime within the supermarket. “These imploded worlds of consumption create a kind of spectacle thatcan lead people to consume and at ever-higher levels.” (Ritzer, 2001).